CraftJam uses the science of neuroplasticity and the technique of crafting to help groups feel and connect better – in-person, virtual, and hybrid.

I work with CraftJam on a consulting basis in a hybrid Product Manager and UX Designer role. My key initiatives include:

  • Facilitate strategy sessions to establish business priorities and create a space to share ideas

  • Lead user interviews to uncover customer needs, priorities and sentiment

  • Partner with Brand Manager to create and implement a Design System

  • Maintain WordPress website

  • Execute website redesign:

    • Manage vendor relationship with agency

    • Partner with agency design team

    • Facilitate and prioritize internal feedback

  • Strategy Session

    • Start with a retrospective to ground the team in strengths and identify areas of improvement.

    • Target priority initiatives - participants came prepared with ideas to discuss.

    • Open conversation about ideas, elaborating on them and talking through potential hurdles.

    • Establish next steps to bring ideas to life.

  • Design System

    • Identify elements to be included

    • Establish differences between digital and print design

    • Marry branding and accessible design for digital design

    • Educate team on proper usage

  • Maintain WorkPress Website

    • Update WordPress website within constraints of setup (plugins and page builders)

    • Create designs for new pages (sketches, wireframes)

  • Execute website redesign

    • Partner with agency design team

    • Collaborate with agency developer

    • Facilitate feedback from internal channels

    • Advocate for user as the top prioritiy